Pret-a-Surf St Louis premier exclusively at LUSSO!

we have been talking to these fabulous pret-a-surf girls for sooooo loooong and we are unbelievably excited this amazing, casual, surf inspired, designer swimwear line is finally coming to St Louis and only HERE!  at LUSSO!

as a part of our SUMMER KICKOFF PARTY next weekend May 29 & 30, we are launching the pret-a-surf spring 2015 line, a playful, slightly 80s, skater meets surfer meets sophistication!  Crazy CUTE!!! plus they've sent us lots of cool extras to mix and match in, just for the trunk show!  you will NOT want to leave without one of thier FAB rash guards.  This line was one of the originators of the 'Rash Guard as Fashion Swimwear' trend!  Did we mention this killer duo is made up of a Vogue Editor and Annie Leibovitz's Studio Manager?

so come and grab a cocktail and try a suit, we are certain you will find something awesome on the racks from Pret-a-Surf.  ps, don't be afraid of your winter white skin - Ethos Aveda will be here with personalized Sunless Spraytanning, and we are giving away a Sunless Tan with each Swimwear purchase!

check out the article Helene Sayad penned on Pret-a-surf for St Louis Magazine this month!

and you should SO look at thier crazy celebrity following blog here

and here's a cool little bio on these SUPER COOL LADIES:

Pret-a-Surf founders Jillian Demling (Entertainment Editor at Vogue) and Karen Mulligan (Studio Manager for the photographer, Annie Leibovitz) met over 10 years ago working on a photo shoot.  While shopping for a surfboard and clothing for surf camp in Costa Rica, they were frustrated by the lack of product in the market place.  Nothing met all of their needs — fit, function and fashion. They decided to tap into their creativity, leverage their knowledge of sports, fashion and the arts and create a line that they, and women like them, would want.

The result was the creation of their first line, Pret-a-Surf, a surf line for the woman who is active and wants to look good while playing and competing. Ready to surf and ready to wear. The Pret-a-Surf woman is one who wears a couture ball gown at night and a sensuous bikini by day.

With a production team in New York City, Pret-a-Surf launched its debut line in May 2010. Soon to follow was Resort 2010 which hit stores in November 2010. Spring/Summer 2011 is in stores now. On the way: scented surfboard wax, made-to-order surfboards, Pret-a-Sport for tennis, Pret-a-Snow for skiing and snowboarding, and Pret-a-Storage for those cute bags to hold all of the above.